Informing and amplifying organic optimization
Together with our clients, we work to build, deliver and maintain pay-per-click and remarketing campaigns with demonstrable results.
Campaign Ideation
Our paid media campaigns start with establishing campaign goals and KPIs that align with your go-to-market strategy. Then, we work to develop ad and campaign types to achieve business goals with that in mind. Next, we set budgets, flight dates, geographic targets, and audience cohorts. Finally, creative development and landing pages align the message to the desired user action to get the most relevant, high-value conversions possible.
Campaign Set-up
Campaign set-ups include keyword research and targets, competitor evaluations, and past performance analysis to ensure campaigns are optimized well as we traffick assets into media platforms.
PPC Optimization
This phase includes the initial account optimization, including ad rotation/ testing, landing page rotation/testing, bid monitoring and optimization, and performance enhancements.
Measurement & Reporting
Monthly alignment against strategic targets, optimization and reporting.